TradeDesk may be offered on a self-serve basis, under a negotiated Order Form, or through a pilot or trial arrangement. Subscription scope, user allowances, workspace limits, API access and any add-ons are defined in the relevant plan or Order Form.
Unless an Order Form says otherwise, paid subscriptions run for the period selected at purchase and renew automatically for successive periods of the same length unless either party gives notice of non-renewal at least 30 days before the end of the current term.
TradeDesk may offer free trials, pilots or evaluation access. Trial access may be limited in source coverage, features, support, export rights or user numbers. Unless we clearly say otherwise, trials end automatically on the stated date and do not guarantee continued access.
Fees, Seats and Changes
Fees are stated exclusive of VAT and similar taxes unless expressly stated otherwise. Self-serve plans are payable in advance using the payment methods supported by TradeDesk. Sales-led subscriptions are invoiced in advance unless the Order Form states otherwise, and invoices are due 30 days from the invoice date.
If your plan is based on users, seats, stored volume or API usage, you must purchase or maintain sufficient capacity for actual use. Additional seats or usage may be billed pro rata or at the rates set out in your plan or Order Form. Customer is responsible for taxes, duties or government charges associated with its subscription other than taxes based on TradeDesk's net income.
If payment is overdue, TradeDesk may send reminders, charge lawful interest, suspend access after reasonable notice, or refuse renewal. Undisputed amounts remain payable. Except where required by law or expressly stated in an Order Form, fees are non-cancellable and non-refundable once paid. Reductions to seats or feature scope usually take effect at renewal, not mid-term.
TradeDesk may change list prices for future purchases or renewals by giving reasonable advance notice. Price changes do not affect the current committed term unless the Order Form expressly allows that.
Support Model
| Plan | Support hours | Channel | Initial response target |
|---|---|---|---|
| Standard | 09:00-17:00 UK time, Monday to Friday excluding public holidays in England. | Email and in-product support. | Priority A: 4 business hours; Priority B: 1 business day; Priority C: 2 business days; Priority D: 5 business days. |
| Enterprise | As stated in the Order Form. | Agreed channels. | As stated in the Order Form. |
Priority A means the production service is unavailable for multiple users and there is no reasonable workaround. Priority B means a material feature is seriously degraded for production use. Priority C means a limited feature issue or a data inconsistency with a workaround. Priority D means a general question, cosmetic issue or feature request.
Unless an Order Form expressly says otherwise, support response targets are service goals, not service credits or guaranteed remedies. At launch, TradeDesk does not offer a formal uptime SLA or service-credit regime by default.
For material incidents or planned maintenance affecting production access, TradeDesk may communicate using the Service, email, customer administrators and/or /status.
Cancellation, Export and API Use
Self-serve customers may turn off automatic renewal through account controls or by contacting support@tradedesk.io. Cancellation takes effect at the end of the current paid term unless stated otherwise. Sales-led subscriptions may be terminated or not renewed only as set out in the Order Form and this document.
Subject to law, security and serious-misuse restrictions, TradeDesk will generally keep Customer Content available for export for 30 days after expiry or termination. If an account is suspended for non-payment, TradeDesk may still allow an orderly export path where reasonable. If an account is suspended for abusive extraction, unlawful use or security issue, TradeDesk may restrict export rights to the extent reasonably necessary to protect the Service, third parties or ongoing investigations.
API access is subject to plan limits, authentication requirements and any per-minute, hourly, daily or monthly rate limits stated in the Service, documentation or Order Form. TradeDesk may throttle, queue, reject or suspend excessive requests that exceed those limits or create security, stability or abuse concerns. Repeated circumvention of limits is a material breach.
TradeDesk may change or deprecate API routes, schemas, output formatting or authentication methods on reasonable notice unless security, legal or operational needs require a faster change. If Customer buys through an authorised reseller or partner, the reseller's invoicing terms may govern the commercial transaction, but access to the Service remains subject to this document.